Weston
Rio Morgan

CASE STUDY:
March Madness x Capital One Banking

Over the last four years, I've had the pleasure of creating ALL of the social video elements for the Capital One March Madness campaign through the lovely folks at GSD&M in Austin, Texas. With 5 TV spots form the backbone of the campaign, we created 40+ video assets to fill out all the avenues for social media advertising.

This includes TV Remixes, where we cutdown, reformat, and add graphics to the TV spots, social video hype assets that air before the tournament, and live on-site social content that we deliver from the tournament, as its happening.